Earlier this month, the global ASUS website was updated with a slew of new graphics card product pages. The most striking examples—TUF Gaming and PRIME White Editions—appeared online with little PR fanfare. Fast-forward to the start of this week; with the ASUS Republic of Gamers (ROG) France social media account teasing already revealed models, alongside a surprise pale spin-off of a hot topic flagship. The manufacturer's air-cooled Astral GeForce RTX 5090 and RTX 5080 models were debuted during CES 2025. Since then, various special edition variants have attracted additional press and community attention—most notably, a spectacularly expensive Gold-plated MENA region-exclusive.

The French ASUS office's (May 12) message implied that company leadership had paid close attention to PC hardware community feedback. As a result of these requests, a new marketing campaign—bearing a "Stay Frosty, Play Flawlessly" slogan—is pushing alternate designs. As interpreted by the usual media outlets, the brand seems to be teasing an imminent launch: "you asked for it. We delivered. ASUS GeForce RTX 50 Series White Edition graphics cards are coming soon." Given the current lay of the land, next week's Computex trade event will serve as an ideal platform for White Edition showcasing—as hinted by an appropriate hashtag. ASUS is expected to unveil its (already leaked) portfolio of custom Radeon RX 9060 XT cards, but any in advance hype would break signed NDAs.